The answer is simple, the oil companies don't want to pay for the exploratory drilling. McCain's promise of "Drill here, Drill now" is a signal to the oil companies that if he got into office the tax payer would pay the bill. This is a way to get more money from the oil companies to support his campaign.
There is no real profit for the oil companies until the well is dug. Exploration off-shore is expensive. That would cut into profits.
It is cheaper to support the "drill candidate", than it is to drill one exploratory well after another to find the crude. In a way, this becomes a win-win for the oil companies. If the feds pay for the exploratory drilling, it costs the companies nothing and then they get the profits from the good wells.
The question for the tax payer voter is: Do you want to pay for this?
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